The Maspira Groupe: Creating Immersive Virtual Events That Break Free From Traditional Boundaries

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Overview

When the pandemic forced events online, The Maspira Groupe—a strategy consulting firm serving sectors from cybersecurity to luxury goods—needed to reimagine their approach. Their goal: deliver an engaging, interactive experience for 2,000+ attendees that went far beyond standard video calls. This case study explores how Hyperspace helped them achieve that vision.

Challenge

The Maspira Groupe faced the challenge of hosting a large-scale, multi-day virtual event that enabled natural interactions and meaningful networking. Traditional platforms offered only rigid, boxed experiences that limited genuine engagement.

Solution

Hyperspace partnered with The Maspira Groupe to create an immersive, accessible event experience:

  • Browser-Based Access: No downloads or VR hardware required, ensuring maximum accessibility across all devices.
  • Dynamic Virtual Environments: Multiple levels and portals allowed for natural movement and exploration.
  • Engagement Tools: Private audio zones for networking, customizable avatars, and interactive games fostered authentic connections.

Implementation

Working closely with The Maspira Groupe, Hyperspace powered “Spring Break on Mars,” featuring unique spaces like the Ethereal Hall and Astro Lounge. The platform enabled seamless content streaming and fluid participant interaction throughout the event.

Impact

  • Engagement: Over 2,000 attendees participated actively across multiple days.
  • Experience: CEO Mel Lim rated the event a perfect 10/10.
  • Connection: Participants reported authentic, “real” conversations that transcended typical virtual barriers.

Customer Testimonial

“As usual, Mel and her team deliver one of the most memorable events. [It’s] SEXY, beautiful, and simply out-of-this-world!” – Event Participant

Client Feedback

“We wanted multiple streaming of content on multiple media boards/screens. And we wanted the ability to meander through space. It couldn’t just be static.” – Mel Lim, CEO

“I loved that users could choose and dress their own avatars. I loved the multi-levels and portals, and the audio zones.” – Mel Lim, CEO

Participant Experience

“It’s as though I’m sitting next to you and we are having a ‘real’ conversation and I’m able to give you a hug and do a webinar together!” – Event Participant

Virtual environment in Hyperspace featuring an avatar with angel wings standing under a cherry blossom tree by a reflective water surface, with a floating unicorn pool float in the distance.

An ethereal scene inside MootUp by Hyperspace, combining serene nature elements with whimsical details for an immersive experience.

The Future of Virtual Events Is Here

Hyperspace’s platform proved that virtual events can deliver authentic connections and memorable experiences without technical barriers. This success story demonstrates how the right technology can transform online gatherings into dynamic, engaging experiences that rival in-person events.

Take Your Virtual Events to the Next Level

Ready to create immersive virtual experiences that your attendees will remember? Book a consultation today to see how Hyperspace can bring your vision to life.

[MANUAL REVIEW NEEDED]: No specific ROI examples were available in the source material. Consider adding verified ROI data if available.

About Ken Callwood

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