Challenge
When the pandemic disrupted face-to-face partner relationships, Impartner—the leading Partner Relationship Management (PRM) platform for mid-sized to large enterprises—faced a critical challenge. Standard video conferencing tools could not replicate the spontaneous networking and relationship-building that fueled their partner ecosystem. The absence of organic “water cooler” moments and meaningful connections threatened to impact partner engagement and business growth.
Solution
To address these challenges, Hyperspace delivered a custom-built, immersive virtual conference center (PXCC) that went far beyond standard virtual meeting tools:
- Fully Interactive Environment: Custom-branded 3D spaces including auditoriums, meeting rooms, lounges, and social areas to mirror real-world networking.
- Natural Engagement Features: Audio zones for private conversations, screen sharing, and video calls to enable organic interaction.
- Personalized Experience: Extensive avatar customization and human gestures like handshakes and high-fives to bring personality to virtual interactions.
Implementation
Hyperspace collaborated closely with Impartner to design and launch the PXCC virtual conference center. The web-based platform required no downloads and was accessible on any device, ensuring instant global reach for partners. Branded elements and intuitive navigation made the experience seamless for all attendees.
Impact
- Reach: Successfully hosted virtual summits for Impartner’s global partner network.
- Engagement: Generated social media buzz through integrated features like the 3D photo booth and avatar-driven networking.
- Innovation: Established PXCC as a leading digital channel for channel thought leadership content.
Customer Success
Industry analysts and event participants praised the immersive, avatar-driven environment:
“I was really pleased with this environment. I can imagine that my future of work has been radically altered. I would rather do as an avatar more than half of the travel that I will do in the future… I think this is radically different than anything I’ve seen this year.” – Jay McBain, Forrester
“It created that level of ‘you’re here, you’re in the moment, you’re authentic.’ It’s very personal… The avatar brings that more to the mainstream and when you align that to a technology company that’s doing it, it just reinforces where we’re going in the future.” – Maria Chien, Forrester
“When we hosted our first digital event on this platform in December, we were unsure whether it would be a one-time stunt, or something we would repeat. Very quickly, in anecdote after anecdote, we heard about the easy, organic, impromptu connections attendees were able to make. We recognized the power of this platform, and for 2021 this digital conference center is here to help bring the channel community and the power of ‘water cooler’ moments back to life.” – Kerry Desberg, Impartner CMO
Event attendees echoed these sentiments:
- “Great virtual 3D by Impartner today!”
- “Loving the avatars… will be interesting doing something outside Zooms.”
- “I’m currently attending the Impartner 3D summit. Learning a ton and am very excited for the future of partnerships!”
Transforming Virtual Partner Engagement
Hyperspace’s solution didn’t just solve Impartner’s immediate challenges—it set a new standard for virtual partner engagement and continues to drive value in their ecosystem.
Ready to Revolutionize Your Partner Experience?
Book a demo today to see how Hyperspace can transform your virtual engagement strategy and strengthen your partner relationships.
