Association of African American Financial Advisors: Immersive Virtual Conference Drives 1,100+ Hours of Member Engagement

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Two avatars, Christian Nwasike and Danny Stefanic, networking in a virtual Wells Fargo Advisors-branded space inside MootUp by Hyperspace.

Executive Summary

When the COVID-19 pandemic disrupted in-person events, the Association of African American Financial Advisors (AAAA) needed a solution to preserve their signature networking and educational experience. Hyperspace partnered with AAAA to deliver a fully immersive virtual conference, resulting in over 1,100 hours of member engagement and expanded access for participants.

Challenge

AAAA, a nonprofit organization supporting diversity in financial services, faced the challenge of moving their annual Vision Conference online. Their goals were to:

  • Maintain high-touch networking and professional development
  • Enable meaningful connections with financial partners such as Wells Fargo
  • Ensure accessibility and ease of use for members with varying technical backgrounds
  • Preserve the energy and engagement of their in-person events

Solution

Hyperspace delivered a customized virtual environment tailored to AAAA’s needs:

  • Immersive 3D Avatar Experience: Members navigated realistic spaces, fostering genuine networking opportunities
  • Private Audio Zones: Enabled confidential 1:1 conversations between advisors and financial partners
  • Interactive Entertainment Spaces: Custom areas for awards ceremonies, DJ sessions, and game shows maintained the conference’s dynamic atmosphere

Implementation

Hyperspace created a dedicated virtual world for AAAA, featuring presentation spaces, networking zones, and partner booths. The platform integrated with familiar video conferencing tools, enhancing accessibility while providing immersive 3D elements that elevated the event experience.

Avatars in a virtual lobby for the Association of African American Financial Advisors event inside MootUp by Hyperspace, with a large display of Lecount Davis and the AAAA logo.

Association of African American Financial Advisors welcomes attendees in a branded virtual lobby hosted in MootUp by Hyperspace.

Impact

The virtual conference produced measurable results:

  • Engagement: Members spent over 1,100 combined hours in the virtual environment
  • Attendance: Hosted 160+ attendees, expanding reach beyond traditional physical limitations
  • Innovation: Blended professional development with social connection through interactive features

Customer Testimonial

“I believe it’s the future of how virtual engagements will take place.” – Christian Nwasike, Principal and Managing Partner, Practice Management Consultants LLC, and AAAA Executive Board Member

“The experience was in virtual reality that is close to what would be experienced in real life.” – Christian Nwasike

Transforming Professional Connections

AAAA’s success demonstrates how immersive virtual environments can strengthen professional communities and expand access. Members experienced powerful networking and engagement, unrestricted by geography.

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About Ken Callwood

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