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Impartner: How a Global PRM Leader Reimagined Virtual Partner Engagement in 3D

Impartner: How a Global PRM Leader Reimagined Virtual Partner Engagement in 3D

by Ken Callwood | Aug 7, 2025 | Case Studies, Metaverse for Business, Virtual and Hybrid Events, Virtual Events

Challenge When the pandemic disrupted face-to-face partner relationships, Impartner—the leading Partner Relationship Management (PRM) platform for mid-sized to large enterprises—faced a critical challenge. Standard video conferencing tools could not replicate the...
The Maspira Groupe: Creating Immersive Virtual Events That Break Free From Traditional Boundaries

The Maspira Groupe: Creating Immersive Virtual Events That Break Free From Traditional Boundaries

by Ken Callwood | Aug 7, 2025 | Case Studies

Overview When the pandemic forced events online, The Maspira Groupe—a strategy consulting firm serving sectors from cybersecurity to luxury goods—needed to reimagine their approach. Their goal: deliver an engaging, interactive experience for 2,000+ attendees that went...
BlueJeans by Verizon: Bringing Life-Like Engagement to Virtual Events

BlueJeans by Verizon: Bringing Life-Like Engagement to Virtual Events

by Ken Callwood | Aug 7, 2025 | Case Studies

Challenge Did you know that 49% of event professionals struggle with virtual platforms that fail to deliver authentic live event experiences? As the virtual events market races toward $404 billion by 2027, this engagement gap presents a critical challenge. BlueJeans...
Healthcare Futurists: Powering Virtual Healthcare Innovation Through Seamless Expert Collaboration

Healthcare Futurists: Powering Virtual Healthcare Innovation Through Seamless Expert Collaboration

by Ken Callwood | Aug 7, 2025 | Case Studies

Challenge Did you know that 89% of healthcare leaders believe virtual collaboration is essential for driving medical innovation, yet most platforms fail to replicate the organic interactions that spark breakthrough discoveries? Healthcare Futurists, a global leader in...
Asahi GoodDay Product Launch in the Metaverse: Case Study – MootUp

Asahi GoodDay Product Launch in the Metaverse: Case Study – MootUp

by Ken Callwood | Aug 7, 2025 | Case Studies, Virtual and Hybrid Events

Executive Summary When the COVID-19 pandemic disrupted traditional product launches, Asahi Group Holdings turned to MootUp’s metaverse platform to introduce Good Day cultured milk to the Filipino market. This case study details how Asahi leveraged virtual technology...
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