Did you know that 73% of B2B buyers find virtual product demonstrations more effective than traditional sales presentations? Dell faced this reality head-on when rethinking their educational technology showcase strategy.
Challenge
Dell Technologies, a global leader in enterprise and consumer technology solutions, needed to revolutionize how they demonstrated their educational product suite. The traditional approach of shipping heavy equipment and coordinating in-person meetings was resource-intensive and limited in reach. They needed a scalable solution that would allow customers to experience their “Classroom of the Future” products anytime, anywhere.
Solution
With accessibility and engagement being the main priorities, Hyperspace provided the perfect solution:
- Immersive Virtual Environment: A fully interactive, avatar-guided classroom experience that brings Dell’s educational products to life
- Cross-Platform Accessibility: Seamless access across mobile phones, tablets, PCs, and VR headsets, ensuring maximum reach
- Interactive Product Showcase: True-to-life 3D representations of Dell products within their intended educational context
Implementation
The Hyperspace team created “The Future-Ready Classroom Virtual Experience,” an interactive virtual environment where customers could explore Dell’s educational technology solutions in a realistic setting. The platform launched initially as a pilot program with Microsoft during their Worldwide Partner conference.
Impact
The virtual experience exceeded expectations across multiple dimensions:
- Engagement: Over 1,200 participants explored the virtual classroom over a two-year period
- Scalability: Successfully expanded from initial pilot to 15 partner organizations
- Recognition: Earned a prestigious international Marcom award for innovation in sales enablement
Partner Success
The virtual classroom experience proved so effective that Dell’s partners integrated it into their own sales enablement programs, creating a multiplier effect for Dell’s market reach.
Driving Educational Innovation
The Future-Ready Classroom Virtual Experience represents a paradigm shift in how educational technology can be demonstrated and sold. By eliminating geographical barriers and providing 24/7 access, Dell has positioned itself at the forefront of virtual sales innovation.
Take Your Sales Experience Virtual
Ready to transform how customers experience your products? Book a demo with Hyperspace today and discover how virtual environments can revolutionize your sales process.
