Eye Egypt: Transforming Virtual Events into Immersive 3D Experiences Without Technical Barriers

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Overview

Eye Egypt is a 360 advertising agency founded in 2012 and headquartered in Cairo, Egypt. Serving clients across Africa and the Middle East—including Pfizer, Abbott Laboratories, Johnson & Johnson, and AstraZeneca—Eye Egypt delivers marketing solutions from concept to launch.

Challenge

Prior to adopting Hyperspace, Eye Egypt offered virtual events using basic 2D solutions, which formed only a small part of their business. The pandemic rapidly increased demand for more engaging, interactive event experiences. Eye Egypt’s clients needed immersive, branded environments that standard virtual platforms could not provide.

Objectives

  • Enable 3D visualization of digital events with free attendee movement
  • Direct access to events without app downloads
  • Prominent display of client and sponsor branding
  • High engagement features and fast-paced interactivity
Virtual booth in the Hyperspace metaverse platform representing the Nestlé Nutrition Institute, with an avatar presenter addressing a small group about preventing food allergies in breastfed and formula-fed infants at risk.

Nestlé Nutrition Institute hosts an interactive virtual booth on food allergy prevention in Hyperspace.

Hyperspace Solution

  • Browser-Based Access: Participants join instantly via a shared link—no downloads or installations required
  • Fully Customizable 3D Spaces: Virtual worlds tailored to each client’s brand and event needs
  • Multi-Device Compatibility: Access from desktop, laptop, mobile, tablet, and a wide range of VR/AR headsets
  • Interactive Features: Real-time networking, private audio zones, breakout rooms, gamified experiences, and AI chatbots for support

Implementation

Eye Egypt leveraged Hyperspace’s intuitive design tools to rapidly create and deploy immersive 3D environments for their clients. The platform’s flexibility allowed for seamless branding, interactive objects, and natural participant networking. Key features included video avatars, 360° environments, 3D model imports, shared whiteboards, and over 1,000 gesture animations.

Avatar presenter standing in front of a display titled “Puzzle (2)” during an interactive learning activity in MootUp by Hyperspace, branded with “The Power of One” event logo.

Interactive puzzle challenge in MootUp by Hyperspace during The Power of One event.

Impact

  • Attendees explored and interacted freely within 3D spaces, enhancing engagement
  • Clients benefited from increased brand visibility and customizable event environments
  • Participation rates improved due to universal device access and no technical barriers
  • Technical support needs were reduced thanks to the no-download, browser-based platform

Summary

Eye Egypt’s adoption of Hyperspace’s immersive platform transformed their virtual events, delivering engaging, branded experiences that exceeded client expectations. The result: higher attendee satisfaction, improved participation, and a future-proof approach to digital events.

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About Ken Callwood

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