How Old Mutual Transformed Financial Services with Hyperspace’s Metaverse

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Participants engaging in Old Mutual’s interactive financial workshop inside the MootUp by Hyperspace web-based Metaverse platform

Old Mutual, in partnership with Life², leveraged MootUp by Hyperspace to reimagine employee and customer engagement in Metaverse Financial Services. The three-day showcase powered by MootUp By Hyperspace immersed 189 participants in four interactive customer journeys—meeting advisers, exploring wills and rewards programs, and experiencing immersive financial scenarios—via Meta VR headsets (85% of attendees) and desktops.

Key Results That Matter

Transforming Customer Engagement in Metaverse Financial Services:

  • 94% of VR users rated the experience highly; 4.67/5 overall rating
  • 100% survey completion rate – unprecedented engagement
  • 98% satisfaction among 35-44 age group participants
  • Highest participation among ages 25–34

Business Impact:

  • Cost-effective delivery – eliminated travel and venue expenses
  • Global accessibility – participants joined from any location/device
  • Hybrid reach – two-way portals connected virtual and physical audiences in real time
  • Sustainability – significantly reduced carbon footprint vs traditional events
On-site staff demonstrating Old Mutual’s hybrid Metaverse event using the MootUp by Hyperspace platform, linking virtual and physical audiences in real time
During Old Mutual’s hybrid Metaverse event, on-site staff used the MootUp by Hyperspace platform to connect in-person and virtual participants for a seamless, interactive experience.

Why Hyperspace’s Platform Delivered Success

Technology That Works:

  • Multi-device accessibility – MootUp by Hyperspace supports smartphones, tablets, laptops, VR (no downloads required)
  • AI-powered features – real-time translations, chatbots, and virtual assistants
  • Gamification – interactive quizzes, scavenger hunts, and reward systems
  • Branded 3D environments – customized spaces reflecting Old Mutual’s identity
  • Comprehensive analytics – user behavior tracking for actionable insights

Four Customer Journeys Tested:

  • Virtual Financial Advisor Meetings – immersive consultation experiences
  • Digital Wills Services – streamlined lead generation and information access
  • Interactive Rewards Program – engaging loyalty program navigation
  • Immersive Financial Education – dynamic learning scenarios with real-world applications

Future Potential & ROI

Planned Expansions:

  • AI-driven virtual assistants for 24/7 customer support
  • “Metaversity” comprehensive financial education platform
  • Interactive training programs for staff and customers
  • Virtual event hosting for revenue generation
  • Next-gen compatibility – Apple Vision Pro ready

Commercial Opportunities:

  • Increased advice sessions and customer touchpoints
  • Enhanced lead generation through immersive experiences
  • New revenue streams from immersive virtual events and interactive training
  • Improved customer retention through innovative engagement

Industry Impact & Competitive Edge

Old Mutual’s Metaverse pilot set a benchmark for immersive financial services engagement, proving that virtual experiences can boost accessibility, retention, and brand perception while positioning the company as a digital innovation leader.

Success Formula: The strategic partnership between Old Mutual, Life², and Hyperspace demonstrates how end-to-end Metaverse solutions can deliver measurable ROI with high user satisfaction and scalable infrastructure.

Bottom Line: This case study proves the convergence of VR technology, AI-driven interactions, and accessible platforms creates unprecedented opportunities for customer engagement and business growth in financial services.

Hyperspace’s enterprise Metaverse platform delivers measurable results for financial services digital transformation.

About Danny Stefanic

Danny Stefanic is CEO and Founder of the Hyperspace Metaverse Platform. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for Business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years. He is also the founder of the world’s first spatial AI learning experience platform - LearnBrite, MootUp – the 3D Metaverse Virtual Events Platform, and founder of 3D internet company ExitReality – the world’s first web metaverse.

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